Ariel

Jewellery and eyewear brand Ariel approached Ono Creative to craft a distinct and forward-looking brand purpose alongside a refreshed brand platform. This included redefining their visual identity to embody the brand’s individuality and cultural depth while projecting a bold vision for the future. Inspired by Ariel’s meaning - “Lion of God” - the new identity captures strength, artistry, and fearless self-expression. To ensure a truly unique presence, we developed a custom typeface for the brand logo, creating a distinctive mark that reflects Ariel’s bold and refined aesthetic.

The project is ongoing, with exciting touchpoints set to launch over the next few months. From reimagined retail and digital experiences to brand campaigns, this is just the beginning of Ariel’s next chapter.