House of CB

House of CB has built a reputation for bold, feminine designs that empower confidence — but its visual identity had room for deeper storytelling. We saw an opportunity to refine and reimagine the brand’s essence through a conceptual rebrand, crafting a logo that embodies sophistication, strength, and emotion. By deconstructing the original typography, we created a monogram that seamlessly integrates the initials H, O, C, and B, forming a dynamic yet elegant symbol. The heart motif, a nod to the brand’s passionate connection with its audience, is woven into the design, reinforcing House of CB’s ethos of love, empowerment, and desire.

This concept goes beyond aesthetics; it builds meaning into every element. The structured yet fluid composition reflects the brand’s balance between luxury and accessibility, while the interplay of curves and angles captures the confidence and allure of House of CB’s designs. The evolution from the previous logo to this refined mark creates a stronger, more recognisable identity — one that feels iconic, timeless, and deeply connected to the brand’s DNA.

The new logomark would look stunning across various applications — embroidered on plush tracksuits, printed on sleek pyjamas, or embossed as an emblem on a leather bag. For a shoulder bag, the emblem could be sewn in with burgundy thread on the front, adding a refined, signature touch. This reimagined identity isn’t just a logo; it’s a statement of intent, designed to elevate House of CB’s presence across fashion and lifestyle.