Reebok

Our Reebok rebrand is built for the new era of running, aligning with the rise of running clubs and global running culture. The custom typeface is subtly italicised to suggest forward motion, while diagonal lines running through the letters reinforce this sense of speed and momentum. These lines also pay homage to the classic Reebok logo and logomark, keeping the brand’s heritage alive while pushing it into the future.

The new logo draws inspiration from Reebok’s history in performance footwear — triangles reference the old logo icon and trainer soles, while circles and curves reflect design details from past logos and shoe construction. The result is a bold, geometric identity that blends heritage with innovation, made to resonate with the next generation of runners.