Shaken Udder

For our luxury rebrand of Shaken Udder, we transformed the brand’s playful identity into a sophisticated, artisan experience. We began by replacing the cartoonish cow mascot with a custom hand-drawn illustration, which was carefully digitised and refined with subtle earthy tones to evoke craftsmanship and authenticity. The new logo features elegant serif typography and an oval badge design, reminiscent of heritage dairy products. Gold foil accents and a minimalist layout reinforce the premium feel, while the refined colour palette communicates quality and indulgence. This rebrand elevates Shaken Udder from a casual milkshake to a gourmet offering, appealing to a more discerning audience.

The packaging redesign further enhances the brand’s luxurious positioning. We transitioned from plastic to a sleek glass bottle, emphasising sustainability and premium quality. The new label, featuring embossed gold detailing and a clean composition, creates a tactile, elevated consumer experience. This refined aesthetic not only reflects the product’s superior ingredients but also positions Shaken Udder as a sophisticated indulgence. Our rebrand captures the essence of modern luxury while maintaining the brand’s core identity, allowing it to stand out in a competitive market.