Here at Ono Creative, we believe that great branding goes beyond aesthetics — it tells a story, creates an emotional connection, and elevates a brand’s presence. That’s exactly what we set out to achieve with our House of CB rebrand concept. Known for its figure-hugging designs and unapologetically feminine aesthetic, House of CB is a powerhouse in the fashion industry. But while its clothing speaks volumes, we saw an opportunity to refine its brand identity into something even more iconic, timeless, and versatile.
ON THIS ARTICLE
Deconstructing the Original Logo
The existing House of CB logo carried an air of sophistication, but it lacked a distinct mark that could stand alone across multiple brand touchpoints. We broke down the brand name into its core elements — H, O, C, and B — and reconstructed them into a sleek, meaningful monogram. Our goal was to create a luxury fashion logo that embodies both the elegance and confidence that House of CB represents.
H for House – A strong, structural element forming the foundation of the mark.
O for Of – A perfectly balanced curve that seamlessly integrates into the composition.
C for Celeb – A stylish, open form, referencing House of CB’s celebrity-loved status.
B for Boutique – A bold, fashion-forward statement, adding a sense of exclusivity.
The result? A logo that isn’t just an abbreviation but a refined brand symbol with depth, intention, and adaptability.
Infusing Meaning: The Heart Motif
House of CB isn’t just about clothing — it’s about emotion, confidence, and desirability. We embedded a heart symbol into the logomark to represent the brand’s passionate connection with its audience. This subtle yet powerful detail transforms the logo from a simple monogram into a fashion emblem that embodies love, self-expression, and empowerment.
To push this concept even further, we explored how the heart element could expand across brand assets, from packaging design to digital applications. Whether embossed on labels or subtly integrated into print materials, this detail reinforces the brand’s essence in a way that’s both stylish and meaningful.
Luxury Meets Versatility: Where This Logo Shines
A strong logo must be adaptable across fashion branding, working seamlessly across various applications. This new logomark would look stunning:
Embroidered on tracksuits for a chic, casual feel.
Printed on pyjamas to elevate loungewear branding.
Embossed as an emblem on a leather bag, creating a premium, signature accessory.
Sewn in with burgundy thread on a shoulder bag for a refined, elegant touch.
By designing with versatility in mind, we ensured that this concept could translate effortlessly across fashion packaging, clothing tags, and digital branding.
Why This Concept Works for House of CB
We designed this fashion brand identity to align with House of CB’s DNA — bold, feminine, and luxury-driven. The refined monogram gives the brand an iconic fashion logo, setting it apart in the competitive luxury market. The heart integration deepens the emotional connection, while the versatility ensures it works across products, packaging, and marketing.
This isn’t just a new logo — it’s a strategic rebrand concept that strengthens House of CB’s presence and reinforces its high-end positioning.
Final Thoughts: The Power of Thoughtful Branding
At Ono Creative, we don’t just design logos — we create brand experiences that resonate, inspire, and elevate. The House of CB rebrand concept is a testament to how thoughtful design can transform a brand’s identity and set it apart in the fashion industry.
If you're looking for a fashion branding agency that understands the power of storytelling through design, let's talk.