The world of social media is evolving rapidly, with trends and technology pushing the boundaries of creativity and audience engagement. For creative agencies, staying ahead of these shifts is essential to deliver impactful, on-trend strategies for clients. As we move into 2025, social media continues to be a space where creativity thrives and brands can build connections like never before. Here, we’ll explore the top social media trends shaping the landscape this year and how agencies like Ono Creative can leverage these trends to offer innovative, forward-thinking solutions.
1. AI-Driven Content Creation and Personalisation
Artificial intelligence (AI) is transforming the way brands connect with audiences, with tools now enabling highly personalised content and automated responses. AI can streamline everything from content ideation to editing, giving agencies more time to focus on strategic, creative thinking. Using data-driven insights, AI can help pinpoint what content resonates best with audiences, leading to more effective campaigns.
For agencies like Ono Creative, adopting AI in content creation means we can help clients reach their audiences with tailored messages that are timely and relevant. From AI-generated graphics and captions to automated chatbots that engage in real-time, integrating AI enables us to create bespoke, interactive experiences that feel both personal and impactful.
2. The Rise of Short-Form Video Content
Short-form video continues to dominate social media, with platforms like TikTok, Instagram Reels, and YouTube Shorts capturing attention. With users spending less time per post, short-form video offers a way to deliver engaging content quickly. In 2025, we can expect this trend to evolve even further, with brands experimenting with creative, story-driven video snippets that captivate within seconds.
Creative agencies have the opportunity to use short-form video to showcase brands’ stories in a visually engaging and dynamic way. Ono Creative, for instance, can leverage this trend by creating punchy, on-brand videos that combine compelling visuals with concise, meaningful messages. Through a mix of animation, user-generated content, and quick storytelling, short-form video helps us capture and hold attention across channels.
3. Interactive and Immersive Content Experiences
Social media is no longer just a place for passive scrolling. In 2025, interactive and immersive content is expected to play a more significant role in brand engagement. Polls, quizzes, live streaming, and augmented reality (AR) filters are all becoming more common as brands look for new ways to engage their audiences.
Ono Creative is well-positioned to take advantage of this trend by designing campaigns that allow audiences to actively participate in the brand experience. For instance, AR filters can bring products to life, allowing users to “try on” accessories or see products in their own homes. Interactive stories and quizzes can also be used to drive engagement and gather valuable insights into audience preferences.
4. Community-Centred Marketing and Niche Audiences
The demand for authentic, community-centred content is on the rise, with brands seeking to build deeper connections with niche audiences. Instead of casting a wide net, successful campaigns in 2025 will focus on cultivating loyal communities through targeted messaging that speaks to specific values and interests.
Creative agencies can capitalise on this trend by helping clients identify and speak to these micro-communities. For Ono Creative, this means creating content that resonates with specific groups by focusing on shared values and interests. Whether it’s a private Facebook group, a niche subreddit, or a dedicated Instagram page, we can help clients nurture these spaces, building stronger, long-lasting connections that go beyond typical brand interactions.
5. Authentic and Unfiltered Content
Audiences are increasingly gravitating towards content that feels real and unpolished. The “Instagram-perfect” aesthetic has been replaced by a desire for authenticity, transparency, and relatability. In 2025, brands are shifting towards a more honest and candid approach, with content that resonates on a human level.
For creative agencies like Ono Creative, embracing authenticity means encouraging brands to let go of overly polished visuals in favour of content that feels genuine and accessible. This might involve using user-generated content, behind-the-scenes glimpses, or even letting employees and customers become the faces of a campaign. By helping clients embrace authenticity, we can create content that feels relatable and trustworthy, fostering a stronger bond with their audience.
6. Purpose-Driven and Socially Conscious Content
Consumers, especially younger audiences, are increasingly aligning themselves with brands that demonstrate a commitment to social and environmental causes. As we move into 2025, purpose-driven content will continue to be a major trend, with brands expected to take stands on issues that matter to their audience, whether it’s sustainability, inclusivity, or mental health.
At Ono Creative, we see this trend as an opportunity to work with brands in crafting thoughtful content that aligns with their values and resonates with socially-conscious audiences. By helping clients communicate their purpose authentically, we create space for real conversations that build trust and align with consumers’ expectations for corporate responsibility.
7. Enhanced Social Commerce and Shoppable Content
Social commerce has seen exponential growth, and in 2025, this trend is expected to advance with even more seamless shopping experiences. Platforms like Instagram, Facebook, and TikTok have become more shopping-friendly, allowing users to make purchases directly from posts and videos. This shift has made social media not only a place for brand discovery but also a space where transactions can happen instantly.
Creative agencies can harness this trend by creating immersive, shoppable content that integrates product showcases directly into the social experience. At Ono Creative, we help clients leverage shoppable content by designing visually captivating ads and posts that make it easy for audiences to purchase products. By connecting creativity with commerce, we’re able to drive both engagement and sales for our clients.
8. The Power of Influencer Collaborations
Influencer marketing remains a cornerstone of social media strategy, but the approach to influencer partnerships is evolving. In 2025, brands will shift towards more genuine, long-term collaborations rather than one-off posts. This year’s trend focuses on developing authentic relationships with influencers who align closely with brand values and can provide real endorsements.
For creative agencies like Ono Creative, building authentic influencer partnerships allows us to create a seamless connection between brands and their target audiences. By working with influencers who naturally resonate with a brand’s message, we foster more trust and engagement. This approach also enables us to develop multi-channel campaigns that weave in influencer content across social media, amplifying reach and brand visibility.
9. Data Privacy and Transparency in Marketing
With increasing concerns around data privacy, social media platforms are evolving their policies to offer users more control. Brands are expected to be more transparent about how they collect and use data, and audiences are increasingly favouring companies that prioritise privacy.
Creative agencies can leverage this trend by crafting transparent, respectful messaging around data usage. At Ono Creative, we help clients establish trust by designing campaigns that adhere to data privacy best practices, building trust through clear, honest communication about how customer data is handled.
Positioning Ono Creative as a Forward-Thinking Agency
Incorporating these 2025 social media trends into your campaigns doesn’t just keep you current; it positions you as a leader in the evolving landscape of creative marketing. By blending AI-driven content with authentic messaging, interactive experiences, and a commitment to data transparency, Ono Creative can help brands stand out and forge deeper connections with their audiences.
As we enter 2025, Ono Creative remains at the forefront of social media innovation. We’re committed to delivering cutting-edge, socially-conscious, and data-savvy campaigns that resonate across platforms. By staying ahead of trends and focusing on authentic, community-centred marketing, we ensure our clients succeed in a landscape where social media is not just a channel but an experience that connects brands and audiences on a meaningful level.