Landing pages are one of the most important tools in digital marketing. Whether you’re driving sign-ups, purchases, or inquiries, an effective landing page can make or break your campaign’s success. A high-converting landing page balances design, messaging, and functionality to guide visitors toward a clear goal.
Here are the top tips for creating landing pages that convert:
1. Start with a Clear Goal
Every landing page should focus on a single objective, such as generating leads, promoting a product, or encouraging downloads. Avoid cramming multiple goals onto one page, as it can dilute your message and confuse visitors.
Tip: Use one Call to Action (CTA) per landing page, such as "Sign Up," "Get Started," or "Buy Now."
2. Craft a Compelling Headline
The headline is the first thing visitors see, so it needs to grab their attention and communicate value instantly. A strong headline should:
Be clear and concise.
Highlight the key benefit of your offer.
Evoke curiosity or solve a problem.
Example: Instead of "Our Software Helps Businesses," try "Streamline Your Workday with Our All-in-One Business Software."
3. Use Engaging and Relevant Visuals
Visuals are essential for capturing attention and enhancing understanding. Choose high-quality images, videos, or graphics that support your message and resonate with your audience.
Product Landing Pages: Use images or videos showcasing the product in action.
Service Landing Pages: Feature happy customers or teams using your service.
Keep the design clean and avoid cluttering the page with unnecessary visuals.
4. Optimise Your Call to Action (CTA)
The CTA is the most critical element of a landing page. To maximise conversions:
Use action-oriented language like "Get Started," "Claim Your Free Trial," or "Learn More."
Place the CTA prominently above the fold and repeat it further down the page for long-form designs.
Use contrasting colours to make the CTA button stand out.
Tip: Test different button text, colours, and placements to find the most effective combination.
5. Keep Your Copy Focused and Persuasive
The best landing pages use copywriting to communicate value quickly and persuasively.
Focus on benefits, not just features. Explain how your offer improves the visitor's life or solves their problem.
Use bullet points or short paragraphs to make the content scannable.
Address common objections by including answers to "Why should I choose you?"
Example: Instead of "Our tool has 20+ integrations," say, "Save time by seamlessly connecting all your favourite apps in one place."
6. Add Social Proof
Trust is a major factor in driving conversions. Include elements like:
Testimonials from satisfied customers.
Case studies or success stories.
Logos of brands you’ve worked with.
Trust badges or certifications (e.g., "Secure Checkout" or "As Seen On").
Tip: Make testimonials specific by highlighting quantifiable results or personal experiences.
7. Streamline the User Experience
A cluttered or confusing landing page will drive visitors away. For the best results:
Ensure fast loading times by compressing images and minimising unnecessary scripts.
Make your page mobile-friendly, as a significant portion of traffic comes from smartphones.
Simplify navigation by removing any distractions or external links that might lead users away from your CTA.
8. Minimise Form Fields
If your landing page includes a form, keep it as simple as possible. Each additional field increases the chance of abandonment.
Best Practices:
Only request essential information (e.g., name and email).
Use progressive profiling for more complex lead generation over time.
Offer incentives like discounts or freebies to encourage submissions.
9. Test and Optimise
No landing page is perfect from the start. Use A/B testing to compare variations of your page and refine it based on real data.
Test headlines, CTAs, colours, imagery, and copy.
Use tools like Google Analytics or heatmaps to track visitor behaviour and identify areas for improvement.
Tip: Focus on one change at a time during testing to accurately measure its impact.
10. Create a Sense of Urgency
Encourage visitors to act immediately by using urgency or scarcity. For example:
Highlight limited-time offers: “Get 20% off—Offer Ends Tonight!”
Mention limited availability: “Only 5 spots left!”
This psychological trigger motivates visitors to convert before they lose out.
Examples from Ono Creative
At Ono Creative, we’ve helped businesses create landing pages that convert with these strategies:
For a salon brand, we developed a visually dynamic landing page, resulting in a 310% boost in clients.
Final Thoughts
A high-converting landing page is a blend of thoughtful design, persuasive messaging, and seamless functionality. By focusing on clear goals, engaging visuals, and compelling CTAs, you can create landing pages that turn visitors into customers.
Looking to elevate your landing pages? At Ono Creative, we specialise in designing pages that deliver results.